At BabaGol, we believe football is more than just a sport. For us, football is a language and a culture.

We see football as society's face and character. We see the game as a path for education and as a reflection of history. Geography and economics, demography and business, are all part of our point of view. We believe football is life, and in the same way, life is football.

Why do we do what we do?

We believe football can bring people from all walks of life together. We believe in the power of football to shed light on deeper and wider phenomena. We believe football helps us connect with our roots and understand history. We believe football is the most beautiful and complex sport globally, and we believe in using said sport as a lens, from which we understand the world around us.

We challenge the status quo by covering stories that wouldn't otherwise receive the attention they deserve. 

How do we do it?

We focus on deeper understandings, and we focus on local issues. We indeed live in a global village, and it is also true that we each represent our home town. We mix, doubt and test the definitions of mainstream, underground, periphery and centre, through footballing expressions.

What is BabaGol?

BabaGol is an international football content brand that focuses on the Asian, Middle Eastern, African and Latin American games.

We offer a unique football stage for countries, places, groups and people, that wouldn't otherwise receive the attention they deserve and access to diverse markets. We expose and shed light on more in-depth and broader phenomena than just the sports itself while erupting a discussion and setting new trends in the football world.


“Yo no soy más que un mendigo de buen fútbol. Voy por el mundo, sombrero en mano, y en los estadios suplico una linda jugadita por amor de Dios. Y cuando el buen fútbol ocurre, agradezco el milagro sin que me importe un rábano cuál es el club o el país que me lo ofrece”.
— Eduardo Galeano

BabaGol is the brain child of Uri Levy.